What do visitors think about your site?

Why do we constantly improve the site? To increase conversions? Right? Great, then how do you know what your visitors need?

If you dive into analytics, you will find out what attracts your visitors and what problems you should pay attention to. This article will look at the most important data from statistical systems, be it Google Analytics, Yandex Metric, LiveInternet or WebVisor, which you can use to determine the desires of your audience.

Single view

If this number is large, it means that the visitor coming to your site says: "This is not at all what I need." Looking at the number of individual views, you see the number of users who have left your site from the page on which they came.

This often means that the user didn’t like the page. If the number of such users is large, it means that the title and description of the page in search results do not correspond to the content. Make sure that the text anchor of the link and the page description are spelled correctly.

The ratio of new visitors to permanent

A large number of visitors returning to the site says that your site is so interesting that it deserves a visit again.

New users are an indicator of the fact that your site is visible to an increasing number of people on the Internet, but making them return is worth a small effort. Think about what should be done to attract visitors again. A really good and useful blog can be a good example.

Time on site

The more time visitors spend on your site, the better, because something delays them there.

But be careful with the findings, as there were cases when the majority of visitors spent an average of 3 minutes on my site, and one 3 hours - this may mean that the user just left home and left the browser not closed on the site page. Therefore, we do not attach much importance to this visitor.

Number of views per visitor

This number says: "The first acquaintance with the site was interesting and I went to the next page."

If you have a large number, then you attract the right (target) audience to your site and the information on it is interesting to the user.

Traffic sources

This data is very important, as it shows the path from where the user came to your site. If most of them come from search engines, then this means that you have done a good job of optimizing and promoting your site in search engines. If you see that many visitors are coming to you from a partner site, then you can somehow improve the visibility of your site there.

Site content

Here you will see what content your visitors like the most. If you notice that an article is very popular among users, then you should concentrate on its subject matter.