Looking for a perfectly optimized online store page

In order to create a successful online store and promote it in a fairly competitive niche, you need a lot of time, SEO efforts and market research entirely.

Building a link mass of an online store is a very difficult task, so you need to be completely sure that all the SEO elements of the optimization of the page itself are correct - this will help to squeeze the most out of the links received later. In order to help you do this, I'm going to tell you about the key points in optimizing an online store product page.

Title

There is nothing surprising, the title affects ... affects a lot. Many CMSs automatically generate a page header from the following product data - {Manufacturer} {Product Name} {Balance} | {Shop Name}, which is not bad. Not bad, but in this way your online store will become one of the many similar stores in your niche. This is the main reason for creating headers manually.

Composing the title of the product page, use your favorite keyword selection tool. The first 3-4 words in the heading are important, so if the main phrases are at the end, you should reconsider the heading.

H1

Product name must be in H1. H1 is not much different from the Title tag, but it is useful not only for telling the search bot that it is moving in the right direction, but also for the user who came from the search engine.

Bread Crumbs (Breadcrumbs)

Do not forget about this important element! The breadcrumbs element is a great tool for improving site hierarchy and keyword power. It also improves the site in the eyes of the search engine and visitors. Remember that a clear and simple site structure improves the visibility of pages, so links in bread crumbs should be no further than 2-3 clicks from the main page.

Drawings

Each figure must have an alt attribute, no exceptions. Allowing the system to automatically generate page headers as well as alt attributes of images is a sure step backwards. Even worse, with multiple downloads of pictures, your CMS is allowed to change them.

Product Description (Description)

Write a unique description of each product manually. This is a great opportunity to tell the search engine that the page is absolutely relevant to the product, not only by its name. In other words, if you want to get traffic on LF requests, then this is what will help you with this.

Thoughts that have to write a huge amount of content scare, especially if you have a large site, but it is worth it. Set a goal of writing 20 texts a day, hire a writer, make your children do it, achieve the result.

Descriptions must consist of at least 150 words. This may be a product review, a description of the product specifics, a greatly modified version of the manufacturer’s description, etc.

Texts should be natural with normal keyword density. Product Description is the perfect place to extract additional traffic.

URL

Do not put as many keywords as possible into the url. The following url formula works great: domain.com/category/subcategory/brend-name-product-/ . Long URLs are not SEO friendly, but they may be useful to the user.

User Content (Reviews)

Allow users to leave reviews and product ratings, but make sure that everything is done in HTML, otherwise search bots will not be able to read javascript and your site will lose content. If the reviews are static, they should appear immediately after the page loads.

Together with an increase in conversion, reviews allow you to constantly update your page. Search bots will visit it more often. There will be reindexing and indexing of new reviews. Reviews also allow you to increase the number of key requests.

Blog Link

Does your website have a blog? Hope so! Make it so that on the product page you can see entries from the blog that mention the name of this product. Perelinkovka with relevant content within a single domain will increase the interest of both search engines and users.