Five reasons to use the services of SEO consultant

Most companies believe that SEO is fast, efficient and one-time. They develop the site, optimize the content and promote the site. Soon, the site will receive a huge amount of significant backlinks and that's it.

Unfortunately, not everything is so simple. SEO is not just a list of keywords and link building. SEO is becoming increasingly social and intersects with such business functions as: public relations, working with clients, hiring and brand promotion.

SEO consulting is an important part of online business. Really good SEO experts will reduce the company's expenses, increase their rating and sales, taking advantage of their experience in Internet marketing.

In 2007, Lee highlighted 5 benefits of using SEO consulting . Since we are already in 2010, I think now is the time to review these materials and see if they are relevant or not after 3 years.

Many companies refuse the services of specialists in the promotion of the network. This can happen for a variety of reasons.

Suppose a difficult financial situation: during this period the company is not ready to allocate funds for the development of its website and writing high-quality content. Most specialists are simply overloaded with work and the recommendations of specialists will simply become unrealized. You can advise everything in the world, but without a good specialist - all tips are useless.

An experienced SEO consultant will always be able to give working advice, talk about the phases of promotion and monitor the development of the site.

SEO consultant will help to avoid unnecessary expenses and to protect the site from re-optimization - when the site falls under the action of search engine filters.

In order to constantly maintain a large number of visitors from search traffic, SEO specialists regularly review already optimized content and check whether keywords bring in the full amount of traffic they should bring. Since 2007, the top 10 search queries for this site have increased in traffic by 150%.

So, the SEO support for this site has given a very significant increase in targeted traffic over time, despite changes in keywords and the public.

Nowadays, many refer to the construction of the reference mass with disdain. Although the construction of the reference mass is one of the most important factors in determining the relevance of the page, its position in the issue and the regularity of its review by search engines.

From promoting content on social networks to optimizing press releases, SEO consultants will help you in extracting relevant backlinks, which will bring targeted traffic and better visibility in search engines, which is also direct traffic.

Also, the consultant will always help with registration in directories, social bookmarks, and other "passive" types of getting backlinks.

For one of the clients, SEO consulting and link building were carried out - as a result, the site received 80% of search traffic. Each month, the site receives up to several hundred relevant backlinks. From the moment work began on promoting the site, he received a growth of target customers by 214%.

This item is now more popular than ever. Most search engines today are well developed and continue to develop. Bing did not exist 3 years ago and who would have thought that Yahoo and Microsoft will work together and Google will capture 70% of the market, but at the same time will not be able to secure a dominant position on the market of runet.

For example, a little less than a year ago, Google corrected its algorithm for indexing Flash files. Until the summer of 2008, for flash sites it was not realistic to get into the issue. And today, most of the rules for optimizing text on a page can also be used for Flash files, and this also applies to Yandex.

More important was the emergence of personal search results, the impact of social networks and the issuance in real time.

And therefore, the role of SEO specialists turned out to be very important for site owners, since specialists will save you time, money and increase your competitiveness (provided that such a specialist has qualifications, otherwise he will only incur losses).

The ability to keep up with changes will strike at the IT and marketing services of companies. For clients who want to win, SEO consultants always stand above various changes and treat each client individually.

Using such assistance, clients will not only reap the benefits of their work, but they themselves will look "like a rock star in front of their management team."

Nowadays, more than ever, every employee in the company has his own tasks. A staff of web developers, copywriters and other staff - they can all be involved in website optimization in addition to their direct responsibilities. And it does not matter that they have never done it before. After all, having an SEO consultant in a team, he will be able to teach them and give certain tasks, which will speed up the work.

For example, many companies are business partners and are responsible for all promotion, including content optimization, blogging, and management of PPC campaigns. With such an online promotion team, a company can focus its rest of the staff on increasing sales. More targeted traffic - better chances of promoting and developing a B2B company.

Analytics has always been a very important part of SEO. It is used from the very basis - the compilation of keywords.

The use of analytics justifies itself when the company wants to be sure that the allocated budget is well spent. Good specialists will always justify the investment and will lead the company to the tasks.

Qualified SEO specialists should have the necessary experience in monitoring the traffic of keywords, referring sites, time spent on the site, interaction with visitors, traffic from social networks and other important parameters in order to make the right decisions what to do and what not. Socialization of search engines and the issuance of real-time put an end to some methods of promotion, which will make SEO even more valuable.

With the announcement and release of Google Analytics, many companies have adopted this tool. SEO professionals who lead the web and social analytics can be useful in the long term. They significantly affect the development of online business and the reputation of companies.

Conclusion:

Companies that invest in SEO consulting and maintenance, make a huge step forward in business development.

Trusting SEO to agencies, the company gets more time and resources concentrating on accomplishing the main task. This will give them a huge competitive advantage. Do what you are best at and try to succeed otherwise.

Companies that have their SEO teams continue to seek advice from SEO agencies to keep up with all the latest trends, to remain competitive, reducing costs and increasing sales.

And what are your thoughts on the value of SEO consulting?

Do you think it is always enough to be limited only to "home" SEO, without seeking advice? If you are a company that needs SEO, what are your main tasks for optimizers?