MEDIA - PLANER

1. General characteristics of the profession

Specialist in strategic planning of the advertising campaign and advertising activities of the company as a whole.

2. Official duties

The media planner should evaluate the advertising effectiveness of various media and redistribute the advertising budget accordingly. This is impossible without serious knowledge in the field of marketing, sociology, etc. Here it should be noted that this position exists mainly in advertising agencies. In large companies that have their own advertising departments, such functions are performed by the head or manager of the advertising department. For a serious analysis of the advertising market, the market for goods and services, knowledge of computer programs such as Intergrum, Pal Marceting, etc. is necessary.

3. Qualification requirements

It is believed that for media gliders a really high level, physical or mathematical education is desirable.