Head of the Marketing Department

1. General characteristics of the profession

Specialist in the development of marketing policy at the enterprise on the basis of the analysis of consumer properties of products and forecasting consumer demand and market conditions. The person who directs the research of the main factors shaping the dynamics of consumer demand for the company's products, the ratio of supply and demand for similar types of products, technical and other consumer qualities of competing products.

2. Official duties

Ensures the participation of the department in the preparation of promising and current plans for the production and sale of products, identifying new markets and new consumers of products. Coordinates the activities of all functional units for the collection and analysis of commercial and economic information, the creation of a data bank for marketing the company's products (supply requests, production contracts, inventory, market capacity, etc.). Organizes the study of consumer opinions about the products manufactured by the enterprise, its influence on the sales of products and the preparation of proposals to improve its competitiveness and quality. Supervises the timely elimination of deficiencies indicated in the claims and complaints received from consumers, and the motivation of a certain attitude of consumers to the products of the enterprise. Organizes the development of strategies for conducting promotional activities in the media through outdoor, light, electronic, postal advertising, advertising on transport, participation in industry exhibitions, fairs, trade shows for informing potential indicators and expanding sales markets. Prepares proposals for the formation of corporate identity of the enterprise and corporate design advertising products. Provides methodological guidance of the dealer service and its provision with all necessary technical and advertising documentation. Participates together with other departments in the development of proposals and recommendations for changing the technical, economic and other characteristics of products in order to improve its consumer qualities and sales promotion. Provides guidance on the work of service centers for warranty service and repair of products of the enterprise, prepares proposals for technically sound planning and production of spare parts (by quantity and nomenclature). Supervises the proper storage, transportation and use of products. Supervises the department staff.

3. Qualification requirements

Higher economic or engineering and economic education and work experience in the field of marketing for at least 5 years. Desirable specialization "Marketing