Advertising Sales Manager

1. General characteristics of the profession

Specialist in the sale of advertising space in the media, advertising agencies.

2. Official duties

Most often, a specialist in the sale of advertising space works in a team. His decisions are discussed with colleagues and superiors, since much depends on the plan for the allocation of space. Sometimes the accents in the work of a media seller vary somewhat depending on the type of organization. If the agency sells outdoor space, it first of all ensures that the advertising space meets the requirements of the client. In publishing houses operating on the periodicals market, the media seller, first of all, needs to sell newspaper or magazine space long before the issue’s release. However, there are common features inherent in the work of a specialist in the sale of advertising space. The manager should be well aware of the target audience of the advertising medium and have a clear idea of ​​who the potential advertiser is. His task is to search for interested customers and the activation of profits. Finding customers can be done in different ways Some media sellers prefer to search for potential advertisers via the Internet, sending faxes and calling companies. Although personal contact from the point of view of psychology is considered more effective. The sales manager for advertising space must be strategically minded, energetic, enterprising, stubborn, self-confident, ambitious. Play the role of the ability to work in stressful situations, as well as the desire to learn and constantly improve.

3. Qualification requirements