3.2.0 Characteristics of the external environment of the organization

In the management thought of the 1970s and 1980s, the idea of ​​increasing the influence of the external environment is intensified. Consider the environmental factors of direct impact: suppliers, laws and government agencies, consumers, competitors and owners.

A more complex environment of indirect influence is presented: economic, political, technological, socio-cultural and international environment.

In the mid-1980s, half of large firms already conducted an analysis of the external environment. Consider two methods of analysis of the external environment: SWOT - analysis and methods of S. Borotov.