Corporate Identity: full and minimal

It provides a set of artistic techniques that create a single character of the presentation of promotional materials developed on the basis of the original graphic design. The introduction of a single corporate identity in all forms of advertising activities of the company will contribute to the recognition of products on the market, will bring order to the ongoing advertising campaign.

My logos and variations of compositions on the theme of minimal corporate identity





















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The author: Klyuev M. (2007)


Elements of corporate style

Branding:
1. corporate font (word mark)
2. brand name (graphic symbol)
3. corporate block (combination sign + font)

It is possible to use an additional symbol (advertising character) that is not included in the company logo.

Corporate style media:
a form, an envelope, a business card, a folder, a price list, a rospect, a booklet, a poster, souvenirs, packaging, packages, signs, billboards, websites, calendars and other items.


From the history of business cards

The first business cards appeared in France in the time of Louis XIV. The business card has become a significant thing and represented its owner in all its glory. In Russia, business cards appeared under Catherine II, they were distinguished by engraved ornamentation, bizarre coats of arms of the owners - all this is the legacy of the French court, from which the business card came to Russia.