Lecture
Method - in a broad sense - the path to something. In science - a set of techniques used by the researcher to obtain a certain result.
| Methods of communication theory | |
|---|---|
| General scientific methods (a set of research techniques and procedures used in various fields of scientific knowledge) | Private science methods (a set of methods, research procedures and cognitive techniques used in a particular branch of science - mechanics, physics, biology, etc.) |
| Modeling - the study of the object by creating and researching its copy. The model is an analogue of a real object. | Sociological method - a set of techniques of specific sociological research aimed at collecting and analyzing empirical data reflecting the real state of communicative processes in society |
| Systems approach. It is widely used in the study of complex developing objects - multi-level, self-organizing. Such objects, in particular, include communication. | Hermeneutics - the method of interpretation, interpretation of texts. Interpreted in the work of the Italian jurist E. Betty "Hermeneutics as a general method of the sciences of the spirit" |
| The comparison method is a cognitive operation based on judgments about the similarity or difference of objects. | Behaviorism - understanding the behavior of humans and animals as a set of motor, verbal and emotional responses to environmental stimuli. |
| Content analysis refers to the content side of information. This is an experimental method designed to study the activities of the media. | |
| Intent analysis is the method by which the problem of the focus of verbal communication is studied. | |
In addition, the methods used in the collection of preliminary research material and the monitoring of the obtained empirical data are also used: the method of observation; method of sociometry.
As a rule, the methods are applied not in isolation, but in certain combinations.
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Communication theory
Terms: Communication theory