Behavioral marketing: stages, types of employee behavior.

Behavioral Marketing

There are 4 stages of behavioral marketing:

• Stage Manuf. orientation (We produce products, but no one buys it, although it has good qualities)
• Sales orientation stage (We produce what we have to sell by any means)
• Business orientation stage (We produce only what is well bought and sell only what is in high demand)
• Stage of marketing orientation (We produce in order to satisfy the demands of customers and sell what they like)