Seo, smo, monetization, basics of internet marketing

All lectures: All lectures on the discipline: seo, smo, monetization, basics of internet marketing are collected here. These fascinating lectures provide us with the opportunity to explore the deep principles and phenomena underlying our knowledge and our desire to understand the world.


1. Introduction to SEO. Purpose Content
2. About motivation, goals and their achievement (from personal experience)
3. Advertising - as an art, business - as a philosophy
4. Website promotion: existing schemes of work with the customer
5. Unfair competition: we fall into the top-1 and lose customers
6. Competition in SEO: Nai ** No - You Can't Live
7. SEO company: about each in order in the organization of business
8. How and who sets prices for your SEO services?
9. When to expect promotion results?
10. 10 ways to prove your SEO value
11. How to create a price for SEO services
12. What does SEO specialist work consist of?
13. Why is SEO an important part of an online PR campaign?
14. Five reasons to use the services of SEO consultant
15. Single flight: the work of a regular optimizer in the company
16. 4 reasons why advertising budgets do not fit into the campaign framework and how to solve this problem
17. 10 questions for the SEO contractor or how to find a specialist in website promotion
18. Professional tips on how to move up the career ladder SEO
19. Small SEO firms and freelancers against the giants of the CEO of business, who will win?
20. The most common SEO myths
21. Working time efficiency
22. Site Discovery, Site indexing, Ranking - 3 Seo Components
23. SEO strategies for content marketers
24. SEO text how SEOs spoil sites
25. Internal links: how many links are too many?
26. How to audit the content of your site?
27. How to move the site: 10 stages of moving the site
28. Seasonal and “disposable” requests
29. Advance on low-frequency queries
30. The semantic core of the site: the selection of keywords to promote the site
31. Indexing problems and ranking subtleties of HF
32. Keyword Targeting: How to use keyword variations correctly
33. Ultimatum site: content or end
34. How many keywords can I optimize the page for?
35. Duplicates of content inside the site: analyze on a specific example
36. Tell Google which URL parameters to ignore.
37. Website changes: the price you have to pay in terms of SEO
38. Features of a 404 error in SEO
39. SEO Tips: Content - Text Content Site
40. Duplicate content - myths and problem solving
41. Bad SEO advice: Site for people, not for search engines
42. Tips for writing successful URLs
43. Foreign versions of sites
44. Multifunctional rewrite rules on Apache
45. Eternal links, traffic, near-link text
46. Competitor analysis: what keywords are being promoted?
47. Link blacklist analysis and strategy evaluation
48. Practical tips for link building
49. Protection of the computer when increasing the reference mass
50. Buying links: classification of parameters for screening
51. A link is more than a link.
52. 101 tips on buying text links
53. Which is more important: building link mass or writing content that will bring links?
54. Strategies for effective reference campaigns
55. 69 methods of increasing the reference mass of the past year
56. Moving guest posts
57. Linkbiting Ideas: Bringing Natural Links to a Website
58. New trends in the use of text anchors
59. Factors that search engines take into account when calculating link weight
60. Reference weight factors - what gives the result
61. Distribution of anchors of reference weight and possible sanctions from search engines
62. Original content = Indexed content = Page in search = Links “work”
63. Rules for building link mass from foreign sites
64. The Four P's in SEO: Robots, Ranking, Relevance and Results
65. Defense and attack: 10 basic rules for local advancement
66. Behavioral factors, or How to make friends with the site users
67. What do visitors think about your site?
68. Looking for a perfectly optimized online store page
69. Increase conversion with error highlighting
70. What should the 404 error page look like?
71. Increase conversion: left-side site positioning
72. 10 tools for proper audience targeting
73. We buy effective advertising on sites: interests of the audience and conversion
74. Google Analytics: customization and advanced features
75. What could be better than a banner? Alternative advertising methods
76. 3 tips for improving your visitor conversion results
77. 4 graphics to compare the effectiveness of website promotion
78. WebVisor - Analyze the actions of site visitors!
79. What does PR affect? Statistical data analysis
80. Analysis of the level of turnover of pages on the Internet
81. Search directive Link: destroy the myths of Google
82. Google gives more weight to natural links in text
83. Benchmarking: Ranking in Google and Bing
84. The main differences of promotion in Microsoft Bing compared with Google
85. Paid and natural search traffic: dealing with dynamics
86. Link Value and Variety of Domains
87. KEI: Keyword Effectiveness Index - Is It Actual?
88. Promotion cost study: WebEffector, Seopult, RooKee
89. Check your site for reasons of trouble - Yandex.Webmaster
90. Yandex Maps - traffic to addresses of organizations
91. Experiment - using nofollow to save PR
92. Google sanctions on comment spam pages: traffic changes
93. About links from blogs: in comments, widget Top commentators and other ...
94. Does Google like “freshness”?
95. Links from the footer still work !! Google, what are you doing?
96. What happens to the projects after the termination of work?
97. Are you still using black optimization methods? Then we go to you!
98. Yandex Metric: automated data collection in Key Collector
99. Key Collector 2.1: simplify the promotion of low-frequency queries
100. Site load: reduced by blocking robots
101. WebEffector - we distribute invitations (invites) to WebEffector
102. SEO plugins for Firefox, SEO tools
103. Web SEO Analytics
104. Domains .РФ: forecasts and personal opinion
105. We use search query domains to attract traffic
106. 6 reasons why in regional promotion domains in regional zones are better than in international ones
107. Is the presence of a keyword in the domain address taken into account? And in the directory name?
108. About Domain Rank. Domain Trust. Domain Juice.
109. Domain change: How to move to a new domain.
110. Google: the term for which the domain is registered does not affect the ranking?
111. Before registering a domain - check all
112. Drop Domains RU
113. How to get links in difficult niches
114. Building up link weight with the help of bloggers
115. Business Development and Reputation: Using Question-Answer Websites
116. Getting a direct link from the forums
117. Getting direct links. Part 2.
118. 10 practical links exchange tips
119. Global search for Yandex: the views of foreign users
120. Caffeine from Google: how did it affect SEO and internet marketing in general?
121. Future SEO - Structured Information
122. The remaining 20% ​​local SEO: additional ranking factors
123. About personalizing Google search results
124. What is Twitter in terms of Google?
125. Alexa Rank relevant
126. Want to become a popular blogger?
127. Social Networking and SEO: 5 Steps to Success
128. Trust in Wikipedia and the Internet in general
129. SEO eBay: Interview with Denis Goedegebure (Dennis Goedegebuure)
130. Popular search engines in the 90s: then and now
131. Social Media Marketing Guide
132. MFA AdSense: Topics Favorable to Runet
133. How Mahalo uses black SEO techniques, skillfully putting it as white
134. Seopult TV: satellite building in RuNet
135. Natural and unnatural links - the webmaster will prompt
136. Cleaning the reference mass and filtering grids
137. Satellite security - the hunt continues
138. Bing's cache is a very useful thing, as it turns out.
139. A couple of tips for satellite manufacturers
140. How to bid for non-convertible keywords
141. Using Adwords and Search Engine Traffic to Increase Link Weight
142. Placing contextual advertising - is everything right?
143. Impressions, clicks, leads: what is more profitable to pay
144. The mechanism of the news feed in social networks (Facebook EdgeRank)
145. Features of social networks VK Facebook tweeter and classmates
146. How does a mobile app increase profits?
147. Internal Website Optimization SEO Requirement for URL Link
148. All SEO Factors Affecting Page Ranking in Search Results (part 1)
149. Special characters for contextual advertising and SEO
150. Protecting the site from unwanted bots. Bot MJ12bot, BLEXBot, AhrefsBot and others
151. Landing Page (landing page)
152. Internet Marketing
153. Search marketing
154. White, gray and black optimization methods
155. Conversion and ROI. Conversion levels in internet marketing. the difference between ROI and ROMI
156. What to do if the site is downgraded for re-optimizing texts?
157. Cohort analysis in marketing
158. Color is one of the strongest design tools.
159. LTV (Lifetime Value) - the company's profit from one client for all the time of cooperation. Ways to increase
160. Increase the profit of an online store several times, increasing the average bill (AOV), increasing the value of the average bill
161. CPA (cost per action), CPO (cost of the order), DDR (share of advertising costs) and ROI are key metrics of performance measurement for eCommerce
162. The main metrics used in e-commerce that every marketer should know
163. All SEO Factors Affecting Page Ranking in Search Results (part 2)
164. All SEO Factors Affecting Page Ranking in Search Results (part 3)
165. All SEO Factors Affecting Page Ranking in Search Results (part 4)
166. All SEO Factors Affecting Page Ranking in Search Results (part 6)
167. All SEO Factors Affecting Page Ranking in Search Results (part 8)
168. Ways to deal with a competitor site (white, black and gray methods) and ways to deal with them